FreeStand Introduces L'Oréal CeraVe to India and Wins Big!!

L'Oréal, FreeStand, CeraVe, Sampling; An award winning combination

We’re incredibly excited to share that FreeStand, in collaboration with L'Oréal India, has won the BrandWagon MarTech Award by Financial Express! This award, in the category "Use of MarTech in FMCG for Personal Care and Cosmetics," celebrates our groundbreaking digital sampling campaign for the launch of CeraVe in India. It's a huge milestone for us, showcasing our innovative use of marketing technology to achieve remarkable results.

Why It Matters?

This award is more than just a trophy on our shelf. It highlights the power of strategic digital sampling & marketing in revolutionising product launches. In a country as vast and diverse as India, traditional sampling methods often don’t cut it. Our campaign's success demonstrates how leveraging modern martech tools can not only reach millions but also engage them in meaningful interactions, building lasting relationships with our customers.

The Revolutionary Use of Digital Sampling, a Martech Campaign No One in India Can Execute

Our campaign was a blend of creativity and cutting-edge technology. This sampling campaign simply would be impossible to imagine without the modern day marketing tools. Sampling has been the same forever, FreeStand’s sampling innovation coupled with the targeting abilities of Meta platforms and automated chatbots enabled the brand to deliver a targeted, measurable, qualified and most importantly pilferage free sampling experience. 

FreeStand Sampling SaaS Platform: Our platform managed all operations involved in executing the digital sampling campaign, from customer interactions to data analytics and fulfillment operations. We successfully executed over 2,000 deliveries daily with a turnaround time of just three days.

What We Achieved:

• Reach: We reached over 10 million women in Delhi and Mumbai with distinct skin conditions.

• Interaction: Over 200,000 women exchanged more than 2 million messages with our chatbots.

• High Feedback Rate: We achieved 30 times the average market feedback rate, with a high intent for immediate purchase.

• High Customer Interaction: Our chatbot system kept consumers engaged for an average of 2 minutes and 30 seconds.

• Robust Data Collection: We gathered seven times more unique first-party data per person, revealing top pin codes for retargeting and prevalent skin challenges.

Why It Matters for FMCG Product Launches Like CeraVe

Launching an FMCG product in India requires more than just traditional marketing techniques. Our digital sampling campaign for CeraVe shows how advanced martech tools can revolutionise product launches.

Here’s why it’s a game-changer:

• Targeted Reach: We ensured our marketing efforts were directed towards the most relevant audience, maximizing impact and efficiency.

• Customer Insights: By collecting structured and validated data, we could make better decisions in real-time.

• Qualified Leads: We made sure that samples reached potential customers who met specific criteria, increasing the likelihood of conversion.

• Feedback Collection: Our effective re-engagement strategy captured valuable feedback and enhanced customer experience.

This successful campaign sets a new standard for product launches in the FMCG sector, highlighting the importance of integrating modern marketing technology to achieve impactful and measurable results. 🚀